Partner | BORA

We cycle for the cooking revolution.

Creative innovator, not an imitator: the wheels keep turning

After two successful years as name and main sponsor of ProContinental Team BORA - ARGON 18 the Bavarian cooking systems manufacturer BORA will accompany the team in the UCI WorldTour together with second sponsor Hansgrohe from the 2017 season on.

“BORA has grown so actively and successfully in such a short period of time thanks to discipline, passion and endurance, - just like our cycling team“, commented Willi Bruckbauer, founder, visionary and CEO of the multi-award-winning company.

Research and development play a very important role at BORA. Product innovations, that enhance the functionality and design of kitchens, are a permanent challenge. The aim is to achieve further growth. The wheels will not stop turning.

„We work hard for the revolution in the kitchen at BORA. And Peter Sagan and his teammates are the perfect ambassadors to bring the revolution onto the road also“, says Willi Bruckbauer. 

BORA is a relatively young company that quickly began writing its success story. Driven by the vision of ‘the end of the extractor hood’, the cooktop extractors have revolutionised behaviour and interior design in the kitchen since 2007. What makes BORA systems so innovative is that steam is extracted precisely where it arises – at the cooktop itself. The BORA principle is now available in the product lines BORA Pure, BORA Basic, BORA Classic and BORA Professional and is characterised by 7 benefits (click here). The company has 150 employees and the products are sold in 60 countries around the world. BORA Lüftungstechnik GmbH received an award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009, followed by the Deutsche Gründerpreis (German Entrepreneurs’ Award), red dot award, Plus X Award, German Design Award, Iconic Award, German Brand Award, Good Design Award, iF Design Awards and others.

BORA – hansgrohe: We cycle for the cooking revolution.

Click here to discover more about BORA, the BORA principle and here to watch BORA’s latest TV advertisement.